Agentio × Proof of Coverage Embedded Creative Partnership

An entire content studio.
Live in two weeks.

Everything the role is asking for, shipping at high velocity across the channels where you can grow, without the hire, the ramp, or a separate production budget.

PROPOSAL · 2026 · PREPARED FOR THE AGENTIO MARKETING TEAM
01The Thesis

The posting asks one person to concept, script, shoot, edit, direct talent, read platform trends, and shape strategy, all while staying relentlessly prolific. Even if you find them, you wait months, then fund the production around them.

Path A: Hire the Unicorn

Time to first content~3 months
Headcount1 person
All-in cost$197K-$289K / yr
Salary (posted range)$120K-$170K
Benefits & equity$20K-$30K, plus equity
Payroll taxes$12K-$14K
Production budget$45K-$75K, gear & crew
Coverage if they're outnone
Day-to-day managementyours to run

Path B: Proof of Coverage

Time to first content~2 weeks
HeadcountA 3-person studio
All-in cost$150K-$210K / yr
Benefits & overheadnone, it's ours
Payroll taxesnone
Production budgetincluded
Coveragea team, never one person
Day-to-day managementminimal, we self-direct
First shootwithin a week

We also suspect the full-time, in-office need is overestimated.

A full-time video content producer in the building might be more than the role actually requires. The real work happens on a handful of focused, well-organized shoot days. We capture in concentrated bursts and leave with more than enough to fill a full month of posting. You get the output, without a daily presence to manage.

02The Approach

Build the engine. Stock the library.

Every engagement runs two tracks at once. The content that ships this week, and the asset library you own forever.

Track One: The Content Engine

A repeatable, high-velocity production system that ships consistently, prioritizing the channels where your ICP actually pays attention.

  • Brand & product storytelling that makes the category make sense
  • Creator spotlights from inside your network
  • Thought-leadership with your founders and leadership team
  • Office and employee content, shipped at high frequency

Track Two: The Content Library

Every shoot, from events to office to creator sessions, is captured, logged, and organized into a library Agentio owns. The B-roll, interviews, and verité footage compound into a moat your competitors can't buy and a future you can cut down for years, including a long-form documentary that charts the company's rise as it happens.

  • All footage logged and organized monthly
  • Creator and customer interviews banked for future series
  • Event and culture coverage stockpiled for recruiting and brand

The team you're embedding

Not one hire, an entire studio on staff. A high-agency team that embeds, self-directs, and needs little oversight.

Elliott Roche

Executive Producer

Vision, strategy, and client partnership.

Michael Cunningham

Creative Director

On-site direction, filming, and post-production.

Marat Pinchuk

Post-Production Editor

Social cuts, short-form edits, distribution.

03The Content Plan

Four formats. One content engine.

The exact mix the role calls for. Brand, creator, employee, and proof, running on repeat.

FORMAT 01

Brand & Product Storytelling

"Make the category make sense."

Sharp, human explainers and thought-leadership that translate a technical, $800B-ad-ecosystem story into something a marketer feels in three seconds, built around your founders and leadership.

Long- and short-form · LinkedIn, YouTube, X · optimized per platform

Why this matters →

Agentio is defining a category. Your founder built one at Cameo already. The brand that explains the category best owns it.

FORMAT 02

Creator Spotlights

"Put the creators on camera."

Authentic features built with creators from your own network, the people you pay in proportion to the value they create. Proof you understand creators because you put them at the center.

Short-form first · IG Reels, TikTok, YouTube Shorts · creator-led edits

Why this matters →

"Agentio gets creators" isn't a claim you can write. It's one you have to show.

FORMAT 03

Office & Employee Content

"Fast, frequent, on-brand."

The fast, native, in-office content the posting asks for. Team, culture, behind-the-scenes, and reactions to platform shifts, shipped while the moment is still warm.

High-cadence · IG, TikTok, LinkedIn · rapid turnaround

Why this matters →

Volume and personality are what build a following. This is the engine room.

FORMAT 04

Case Studies & Event Coverage

"Proof, on the record."

Polished case studies with brands like Uber, DoorDash and Bombas, plus live coverage of the events where the creator economy shows up, captured, cut, and live fast.

Polished long-form + social cuts · LinkedIn, YouTube · same-week event turns

Why this matters →

Performance marketers buy on evidence. This format is the evidence, made shareable.

04Where It Builds To

From content engine to category leadership.

The retainer is the foundation. Here's the escalation it unlocks.

01

The Content Engine

A consistent, high-quality presence on your priority channels, expanding outward as each one proves out.

02

A Signature Series

A flagship show. A recurring creator-economy series that becomes appointment viewing for your market.

03

Category Voice

Your team scaled Cameo to $500M and defined a creator category once already. We turn that credibility into founder-led thought leadership and make Agentio the defining voice of this one.

04

The Flagship Film

A brand documentary on the creator economy, cut largely from a library you've already banked.

05Why Us

We've built this. For companies like yours.

Embedded content engines for venture-backed companies, shipping at volume, on deadline.

Legion
Investor interview series, produced end-to-end.
$200M in commits
350K+ views across the series
Solana
Documentary and live event coverage.
3M+ views
73 clips · 2 conferences covered
Helium
Long-form series, first six episodes.
1.3M+ views
6 platforms · full series build
DAWN
Product launch on a tight clock.
3 days notice
NYC shoot · delivered on time

See our work across projects →

06Investment

Two formats. One creative team.

3-MONTH INITIAL TRIAL TERM · 12-MONTH THEREAFTER · CANCEL WITH 30 DAYS' NOTICE

Foundation
$12,500/mo
$150,000 / year · all-in

Each month

  • 2 shoot days (back-to-back)
  • 2 Brand & Product videos
  • 1 Creator Spotlight
  • 1 Case Study
  • Office and employee content
  • Social cuts from every piece of content
  • Organized monthly content library

Cadence

  • Weekly check-in, monthly review
  • Editorial calendar, ad-hoc asks
  • Travel and accommodation covered
Recommended
Full Studio
$17,500/mo
$210,000 / year · all-in

Each month

  • 4 shoot days
  • 3 Brand & Product videos
  • 1 Motion-graphics product video
  • 2 Creator Spotlights
  • 1 Case Study or Event coverage
  • Office and employee content
  • Social cuts from every piece of content
  • Monthly content library

Cadence

  • Weekly all-hands, monthly review
  • Editorial calendar, ad-hoc asks
  • Travel and accommodation covered

Want something else?

These two packages are a starting point, not a ceiling. Tell us exactly what you're trying to accomplish, whether that's a launch film, a recurring series, event coverage, or a recruitment push, and we'll build an à la carte package shaped around your specific goals.

07First 90 Days

Recording in a week. Live in two.

Week 1
Kickoff, brand voice and ICP locked. Shoot days back-to-back, in the can.
Week 2
First content live, days after the shoot.
Month 1
Full library from the shoot organized and handed over. Next shoot booked.
Month 2
Output running at full weekly cadence across your priority channels.
Month 3
Review against engagement goals. Optimize the mix.
08Next Steps

Let's get to work.