Proposal

AGENTIO
×
PROOF OF COVERAGE

Embedded Creative Partnership

2026
01 / The Ask

You see the value in video content.
Here's why a studio beats a solo hire.

Your job posting asks one person to concept, script, shoot, edit, direct talent, read trends, and shape strategy, all at once.

Our client NationGraph originally posted for a Founding Director of Media. We convinced them to embed our studio instead. It's going so well they just signed for a full year. We'd be happy to introduce you to their team for a chat.

Two paths forward

Path A: Hire the Unicorn
Timeline
About three months to your first piece. Search, then ramp.
Bandwidth
One person, one skill set. No coverage when they're out.
All-in cost
$280K to $350K a year, for one person
  • Salary $120K to $170K, plus equity (per your posting)
  • Benefits, payroll, and gear: about $40K to $60K
  • $10K a month for production: videographers, editors, contractors, shoots
Path B: Proof of Coverage
Timeline
First shoot in a week. Content live in two.
Bandwidth
A full studio that scales on demand, never one person.
All-in cost
$180K to $300K a year, fully loaded
  • Team, production, gear, and travel included
  • No benefits, payroll, or overhead
02 / The Approach

Build the engine.
Stock the library.

Every engagement runs two tracks at once: the content that ships this week, and the library you own forever.

Track One

The Content Engine

A high-velocity system that ships consistently on the channels where your ICP pays attention. We do all of it, so your team doesn't have to.

  • Brand heroes: the brands winning on your platform
  • Creator spotlights from your own network
  • Team stories for your team and investors
  • Event coverage where the creator economy shows up
+
Track Two

The Content Library

Every shoot is captured, logged, and organized into a library Agentio owns. The footage compounds into a moat competitors can't buy.

  • All footage logged and organized monthly
  • Creator and customer interviews banked for future series
  • Event and culture coverage stockpiled for recruiting and brand
  • A long-form documentary that charts the rise as it happens

Your creative team

Michael Cunningham
Michael Cunningham
Creative Director
On-site direction and filming
Elliott Roche
Elliott Roche
Executive Producer
Vision, strategy, and partnership
Marat Pinchuk
Marat Pinchuk
Post-Production Editor
Social cuts and short-form edits
?
Scale on Demand
On Call, Anywhere
More crew, anywhere you need it
03 / The Content Plan

Four formats.
One content engine.

Matched to your job posting, mapped to your marketplace. Demand, supply, team, and the moments in between.

01

Brand Hero

"The brands winning on your platform."

Case studies with the marketers running campaigns on Agentio, like Uber, DoorDash, and Bombas. Their challenge, their numbers, their win. The demand side, on the record.

  • Half-day brand shoot
  • Full cut plus 60-second social
  • Sales collateral at every stage
→
The Demand Side
Performance marketers buy on evidence. Let the brands already winning make the case for you.
02

Creator Spotlights

"Put the creators on camera."

Features with creators from your own network, the people you pay for the value they create. The supply side, told by the people who live it.

  • Short-form first
  • IG Reels, TikTok, YouTube Shorts
  • Creator-led edits
→
The Supply Side
"Agentio gets creators" isn't a line you can write. It's one you have to show.
03

Team Stories

"The people building it."

The native, in-office content the posting asks for. Team, culture, behind-the-scenes, and platform reactions, shipped while the moment is warm.

  • High-cadence
  • IG, TikTok, LinkedIn
  • Rapid turnaround
→
For Team and Investors
Volume and personality build a following. The same footage doubles as fundraising fuel and keeps the team bought in.
04

Event Coverage

"Where the creator economy shows up."

Live coverage of the conferences, dinners, and moments where your market gathers. Captured, cut, and live fast.

  • Polished recap plus social cuts
  • LinkedIn, YouTube
  • Same-week turns
→
Own the Room
Show up everywhere the creator economy does, and be the brand that documented it.
04 / Why Us

We've built this.
For companies like yours.

Feature Documentary
Event Recap
$100M Acquisition Brand Film
Motion Design & Product Animation
Team Story
Founder Spotlight
A few of the teams we've worked with
Coinbase Kraken Solana MoonPay Kalshi Helium Starknet Legion DAWN EV3 Superteam USA NationGraph
See Our Work Across Projects →
05 / How We Operate

Embedded, not
at arm's length.

You're not handing work to a vendor. We run on your stack and inside your workflow, the same way we run NationGraph's media function today.

Planning
A shared Notion hub: editorial calendar, shoot plans, scripts, and a content tracker where every published piece is one click to re-share.
Communication
A shared Slack Connect channel, a weekly sync, and a monthly review with leadership. We're in your day-to-day, async.
Content Review
Every cut lands in Frame.io with timestamped notes. Feedback in context, on your own time, no long email threads.
Storage & Delivery
Final files in an organized Dropbox that's yours. The library compounds month over month.
Production
Shot, cut, and animated in Adobe Premiere Pro and After Effects. The full professional pipeline.
On-site
We fly in for every shoot, launch, and event, travel included. The rest runs remotely, so there's no daily presence to manage.
06 / Investment

Two formats.
One creative team.

3-month initial trial term. 12-month thereafter. Cancel with 30 days' notice.

Foundation
$15,000 / month
$180,000 / year, all-in
Shoot Days
  • 2 shoot days per month (back-to-back)
  • On-site at your office, plus events and launches
  • Verité and b-roll captured every shoot day
Deliverables
  • 1 Brand Hero
  • 1 Creator Spotlight
  • 2 Team Stories
  • 1 Event Recap
  • Social cuts from every piece of content
  • Organized monthly content library
Cadence
  • Weekly check-in, monthly review
  • Ad-hoc asks as they come up
  • Priority access to our team
Full Studio
Recommended
$25,000 / month
$300,000 / year, all-in
Shoot Days
  • 4 shoot days per month (back-to-back)
  • On-site at your office, plus events and launches
  • Verité and b-roll captured every shoot day
Deliverables
  • 2 Brand Heroes
  • 1 Product in Motion (animated motion design)
  • 2 Creator Spotlights
  • 3 Team Stories
  • 2 Event Recaps
  • Social cuts from every piece of content
  • Monthly content library
Cadence
  • Weekly all-hands, monthly review
  • Ad-hoc asks as they come up
  • First-priority scheduling. Agentio leads our production calendar.
The dashed item is new in Full Studio, beyond the Foundation package.
All travel and accommodation included in both packages. No surprise costs.
07 / Where This Goes

The retainer builds
the foundation.

Natural next chapters, ready when the time is right.

Signature SeriesFlagship
A recurring flagship show built around your creators and category. Shot and cut as a season, then distributed as appointment viewing.
Scoped per season
Cheaper with Full Studio
The Documentary
A feature-length film on the creator economy and the company powering it. Every retainer shoot day feeds the library, so by the time we cut, a year of story is banked.
Scoped separately
Cheaper with Full Studio

Months of embedded footage and brand knowledge mean these ship faster and cheaper than anything built from scratch.

Product Launch Film
For major releases. Full shoot day, multi-cam, leadership on camera.
Conference Coverage
Embedded on-site. Polished recap plus same-week social cuts.
Category Explainer
A 60 to 90 second animated explainer of what Agentio does and why it matters.
Series C Content Package
Founder story, product demo, customer proof. The investor deck, in motion.
Recruitment Film
Why join Agentio. Team, culture, and the category worth building.

The First 90 Days

Week 1
Kickoff. Brand voice and ICP locked.
Full immersion in product, creators, and team. Shoot days back-to-back, in the can by Friday.
Week 2
First content live.
Published days after the shoot. Performance tracked from the first post.
Month 1
Library organized, next shoot booked.
The full shoot library logged and handed over. Month two calendar locked.
Month 2
Full weekly cadence.
Output running across your priority channels. Series rhythm established.
Month 3
Review and optimize.
Measure against engagement goals. Double down on what works, cut what doesn't.
08 / Next Steps

Let's get
to work.

  1. Choose your tier
    Foundation or Full Studio.
  2. Sign and start
    Simple agreement, 3-month trial term.
  3. Week-one deep dive
    Voice, ICP, and calendar locked.
  4. First content live
    Within two weeks. Guaranteed.
Proof of Coverage
Telling stories that move markets.
Get in touch
+44 7926 484334 michael@proofofcoverage.xyz